Content is KING
Forget marketing for a moment and ask yourself this question.
Q. Why do people use the internet?
A. To find information
Therefore, if you want people to like your site, give them
GREAT CONTENT and make it easy for them to find it
Writing Website Content
Okay, now start thinking about marketing again
Q. Why do you have your website?
NO - really, Why do you have your website?
The following are several possible answers (and editorials).
A(1). It seemed like a good idea at the time and everyone else
was buying one at the office (okay, at least you are honest)
A(2). I thought I could get some business from it (A good start)
A(3). I want a static brochure to convey "how cool I am" to
prospects (again with the honesty)
A(4). I want to provide the real estate buying and selling
community with vital information, data, tips and resources at
their internet fingertips (less honest, but finally on a good
Here is my take on it. Your website must have
good content for 2 reasons. #1 for the public and #2 for
the search engines.
The good news is that they can go hand in hand. The bad
news is that most sites suck.
"So, Mr. Geek Coach Dude, How can I have a site that
Thanks for asking. It isn't easy. You may have to
actually think about it. The biggest problem is that lots
of site are simply template sites that are by definition
cookie-cutter. You start with the same information that
every other real estate agent client does. The solution
means taking time to either write good copy yourself, or to pay
money to have a good copy writer do it for you.
Start with the end in mind. What do you want the
consumer to get when they go to your site? What message do
you want them to receive? What action(s) do you want them
Keyword Density -vs-Keyword Stuffing
After analyzing your keywords that
you are optimizing your site for, you need to pepper your ad
copy with them. Please note, this should be natural.
Keyword stuffing is considered Search Engine Spamming and will
work against you.
This is not high school, no going
online to download your term paper. Copying someone else's
work should be avoided for 3 reasons.
1. It is wrong - This should be reason enough.
2. Just because it has already been written doesn't make it
3. Search engines will penalize
you for duplicate content.