What is in a name?
"What's in a name? That which we call a rose By any other
word would smell as sweet." - --From Romeo and
Juliet (II, ii, 1-2)
What is in a name? A domain name that is. Often
times it is critical portion of your website process. The
cool part is that the cost of registering a domain is so low
RealEstateAgentDomainName.com Domain Names (also referred to as
a URL - Uniform Resource Locator).
What does it cost? Only $8.88 a year and less for
What name should I choose? Okay, here are where the
arguments start. So follow along closely.
Start with grabbing "your name" dot com. Try to avoid
dot net, or other TLD's (top level domains). If your
name is taken go for a variation, such as YourNameHomes dot com
Domain Name Search Here!
Enter a Domain Name:
Next think about your keywords, this will drive lots of
latter decisions. Such as YourCityRealEstate or
YourCityHomes. These are probably taken. Now be
creative, Joe Stumpf likes things like
My advice is to keep it as short as possible. Avoid
numbers, dashes and hyphens for the site that you will promote
to the public. Keep it easy to read over the phone to a
client so they get it.
How long should you buy it for? Calculate how long you
plan to stay in real estate and then add 1 year.
Currently, the maximum length available is 10 years. There
are some SEO experts that say that the search engines actually
look at length of ownership as a portion of their algorithm.
With the thought being that more weight is given to websites
that have been on the net for a long time and with owners that
plan to keep them up for awhile.
SEO and Domain Names
Domain names are primarily a way for you to identify your
website to the public so keep it easy to remember. Avoid
mixing in dashes and numerals as they just make it confusing.
There may be a reason to have a dashed name version.
For instance for my White Hat Links Project, I have 2
www.white-hat-links.com. Why? The dashed version
is the core site, and the "scrunched" site is the one I'll put
on my business cards and dealing with the public. The
dashed site will be easier for search engine spiders to find.
Do I have 2 sites up? No No No - It is simply a redirect.